Identity, Art Direction, Design

“RNBW is a premium brand for creators, music lovers, and believers in the power of cannabis. Through fully immersive and exclusive integrations with live music events, RNBW World puts the experience of consuming exceptional cannabis first and foremost.”

Creative Direction: Steve Raggiani
Project Manager: Jessica Cohn

1/8 Flower bags. The main design concept behind RNBW is about “owning color”, using bold and clean visual and typography.

Lifestyle Shoot

Photography by Joshua Spencer

The RNBW identity is designed to represent the Official Flower of music festivals.

Double spread billboard